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Gucci, YSL, Sisley Paris, La Mer, Benefit, and Burberry: Six beauty campaigns breaking down what works in product photography right now

Gucci, YSL, Sisley Paris, La Mer, Benefit, and Burberry: Six beauty campaigns breaking down what works in product photography right now

Six luxury beauty brands, six different approaches to product photography—from Lunar New Year campaigns to foundation launches. Here's what worked, what didn't, and the technical choices that made the difference.

Lancôme, Sol de Janeiro, Prada, Miu Miu, and Gucci: Five luxury beauty campaigns breaking down what actually works in product photography

Lancôme, Sol de Janeiro, Prada, Miu Miu, and Gucci: Five luxury beauty campaigns breaking down what actually works in product photography

Exploring how luxury beauty brands use lighting, composition, and styling to showcase everything from metallic cap details to sunset-inspired fragrance photography.

Fugazzi, Sol de Janeiro, YSL, Chanel, and Floris: Fragrance Photography from Vibrant Naturalism to Polished Minimalism

Fugazzi, Sol de Janeiro, YSL, Chanel, and Floris: Fragrance Photography from Vibrant Naturalism to Polished Minimalism

Diving into fragrance photography today. From sharp luxury executions to conceptual styling that misses the mark.

Les Liquides Imaginaires, Maison Crivelli, Rare Beauty, MAC, and Glowery: What Works and What Doesn't in Recent Beauty and Fragrance Product Photography

Les Liquides Imaginaires, Maison Crivelli, Rare Beauty, MAC, and Glowery: What Works and What Doesn't in Recent Beauty and Fragrance Product Photography

From Les Liquides Imaginaires' moody amphora bottles to Maison Crivelli's atmospheric storytelling, this week's beauty and fragrance photography showcases both striking concepts and technical missteps worth noting.

Fragrance Photography Breakdown: CHANEL, Guerlain, Nina Ricci, KAYALI, and Carolina Herrera Show Technical Challenges of Shooting Reflective Surfaces

Fragrance Photography Breakdown: CHANEL, Guerlain, Nina Ricci, KAYALI, and Carolina Herrera Show Technical Challenges of Shooting Reflective Surfaces

A look at recent fragrance campaigns from brands pushing technical boundaries and where even luxury work reveals its seams.

LANEIGE, Curology, YSL, Rabanne, Guerlain, and Saltair: Six beauty brands with very different approaches to product photography

LANEIGE, Curology, YSL, Rabanne, Guerlain, and Saltair: Six beauty brands with very different approaches to product photography

This week's beauty photography roundup spans K-beauty collaborations, Valentine campaigns, and product work that ranges from meticulous to concerning. Some brands nail their visual identity while others reveal rushed compositing and inconsistent retouching.

Dr. Idriss, Sister's Aroma, Jacquemus, Dior, and Makeup by Mario: five beauty brands handling light, texture, and retouching differently

Dr. Idriss, Sister's Aroma, Jacquemus, Dior, and Makeup by Mario: five beauty brands handling light, texture, and retouching differently

Behind every standout beauty campaign is a deliberate choice—whether it's trusting natural light, leaning into texture, or letting the product carry the frame without over-styling.

Five approaches to luxury beauty photography: Charlotte Tilbury, Glowery, Azzaro, Chanel, Issey Miyake

Five approaches to luxury beauty photography: Charlotte Tilbury, Glowery, Azzaro, Chanel, Issey Miyake

Charlotte Tilbury, Glowery, Azzaro, Chanel, and Issey Miyake each bring distinct visual approaches to luxury beauty. From polished technical precision to tactile textures and trending high-contrast backdrops.

Guerlain, Biodance Skincare, Prada, Revlon, and Rhode: What Makes Beauty Product Photography Work (and What Doesn't)

Guerlain, Biodance Skincare, Prada, Revlon, and Rhode: What Makes Beauty Product Photography Work (and What Doesn't)

Examining five beauty campaigns reveals what separates confident product photography from missed opportunities, from Guerlain's upcycled denim collaboration to Rhode's texture-forward approach.