About this site

The Shot List is an independent publication by Elina Kustlyvy, a commercial photographer in Vancouver. It launched in January 2026.

Every week, Elina picks five recent product photography campaigns from beauty, fragrance and luxury brands and says what works and what doesn't: the light, the styling, the retouching.

Free to read

Every review is free on the site. There are no ads and no paid tier.

The Weekly Shot List

The newsletter brings each new issue to your inbox once a week. It's free, and you can unsubscribe anytime.

Photographers

We credit photographers by name wherever we know who shot the work. If one of the shots is yours, use “Claim this shot” on its page and we'll add your credit.

Get in touch

Email [email protected].