/post/les-liquides-imaginaires-maison-crivelli-rare-beauty-mac-and-glowery-what-works-and-what-doesnt-in-recent-beauty-and-fragrance-product-photography

Les Liquides Imaginaires, Maison Crivelli, Rare Beauty, MAC, and Glowery: What Works and What Doesn't in Recent Beauty and Fragrance Product Photography.

From Les Liquides Imaginaires' moody amphora bottles to Maison Crivelli's atmospheric storytelling, this week's beauty and fragrance photography showcases both striking concepts and technical missteps worth noting.

Les Liquides Imaginaires, Maison Crivelli, Rare Beauty, MAC, and Glowery: What Works and What Doesn't in Recent Beauty and Fragrance Product Photography
Technical Tags

Les Liquides Imaginaires: Moody staging for amphora-shaped bottles

The overall atmosphere is strong and on brand for this niche fragrance: rich, moody, and a bit mysterious. The tones feel cohesive, and the product sits in a world that fits perfume, not random props. Les Liquides Imaginaires (@liquides_imaginaires)' amphora-shaped bottles, art directed by Victor Boccard (@victor_boccard) and shot by Platine Global (@platine.global), photograph well in this kind of moody fragrance photography, and the staging here supports the mystical direction the brand is known for. [Category: Fragrance] [Surface: Glass] [Lighting: Soft] [Style: Artistic] [Mood: Elegant] [Palette: Vibrant]

Maison Crivelli Oud Maracujá: Atmospheric storytelling and cohesive color palette

Wow, what a gorgeous story! Absolutely in love with the concept, colors, light, and atmosphere in Maison Crivelli (@maisoncrivelli)'s Oud Maracujá campaign. There was just one ingredient shot that I found a tiny bit unclear in terms of what it is, but it's still cohesive with the rest of the shots. [Category: Fragrance] [Surface: Sand] [Lighting: Soft] [Style: Artistic] [Mood: Sophisticated] [Palette: Warm Tones]

Rare Beauty: Clean compositions and refined texture work

Great shots for Rare Beauty (@rarebeauty), beautiful retouching. The compositions aren't groundbreaking, but that's perfectly fine here. My only real note: the light on those Rare Beauty lip oil and blush metal tops has too much going on. I'd dial that back because it pulls focus. Everything else hits though: the details, packaging, and texture all look great. [Category: Cosmetics] [Surface: Paper] [Lighting: Soft] [Style: Commercial] [Mood: Sophisticated] [Palette: Warm Tones]

MAC Cosmetics lipsticks: Gradient branding with minor retouching opportunities

Beautiful MAC Cosmetics (@maccosmetics) lipstick shot. Love the gradient on the logo, but it looks identical on each lipstick. The compositing shows. I'd also clean up the highlights on the applicator wands to match the otherwise polished look and contrast. [Category: Cosmetics] [Surface: Plastic] [Lighting: Studio] [Style: Minimalist] [Mood: Elegant] [Palette: Neutral]

Glowery Skin: When bold concepts miss execution details

I love their photography, but this shot gives me some uneasiness. The concept isn't clear to me. Is a big mouth trying to eat this girl? Maybe I'm missing context or something. The other issue I see is obvious compositing, poor light and shadow work, which makes this photo seem strange instead of appealing. The photo lacks the polish their images usually have. Lots of details weren't considered, which is surprising given Glowery (@helloglowery)'s typically bold visual approach. [Category: Cosmetics] [Surface: Skin] [Lighting: Studio] [Style: Artistic] [Mood: Creative] [Palette: Vibrant]

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Elina is a Ukrainian-Canadian commercial photographer based in Vancouver, British Columbia.

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About the Author
Elina Kustlyvy

Elina is a Canadian-Ukrainian commercial photographer based in Vancouver, British Columbia.

Photographers: If I've featured your work and you'd like a credit or to be tagged, DM me your details. I'm happy to update and showcase your name.