Rhode

Rhode's strawberry Spotwear

patches worth showing off

RHODE (@rhode) shoots the strawberry Spotwear, the newest shape in its Spotwear line, like makeup. That's the whole idea. They launched it with a couple of clean e-com shots on white and a few model shots showing the patches worn. Strawberry is the first new Spotwear shape since the April launch. In image 1 the model wears two strawberry patches in profile and holds a third at her fingertip, so the patch reads as something you put on, not something you hide. Image 2 is the macro shot: one patch on a cheek, close enough to see the edge sit on real skin. Nice bit of skincare macro work there.

I love how bright and simple the light stays across the set. What I like most is that even the simple white e-com shots read on brand, same clean Rhode look. Hailey Bieber says she starts with the product and builds editorial storytelling around it. It shows. Clean, minimalist skincare photography done right. This is treatment people wear out on purpose. I would buy it.

Colour: black, grey, brown

From the article

Valentino Beauty, RHODE, Philosophy, and MERIT: Four Ways to Shoot a Product Like It Belongs SomewhereOct 11, 2026

Article filed under Makeup, Skincare, Bath & Body, Fragrance

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