La Mer

La Mer The Concentrate

glass architecture and glowing green bottles

La Mer (@lamer) built a whole world out of glass for this one. I am obsessing with their images all the time. How they keep their light and color so complex and so on brand for every shoot is amazing. Teal blocks stacked like frozen water, a beam of light coming down the middle, the products sitting on glass shelves inside it. The Concentrate bottle is the star. That twisted green stopper, the deep green glass glowing. And the overhead grid of bottles floating on pale teal is such a clean pattern. This is the new formula too, with their Bio-Regenerative Skin Intelligence. Every label reads. It feels expensive without shouting. This is how you shoot a luxury serum.

https://www.sephora.com/product/P461949

Colour: green, black

From the article

Dior Beauty, Valentino Beauty, La Mer, and Chanel: Craft, Glass, and LightOct 18, 2026

Article filed under Skincare, Fragrance

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