MERIT sunscreen
Natural light and unretouched minimalism
Beautiful shot from MERIT (@merit) shot by Dichen Chen (@dichen_chen) using the deconstruction theme. The natural light and no-retouch look here is trendy, but more importantly, it fits Merit Beauty's concept overall and looks on brand. The approach aligns perfectly with their anti-trend, minimalist beauty philosophy, especially for "The Uniform" sunscreen launch where authenticity matters more than polish.
