PHLUR fragrance photography: Clean simplicity with color and light
Simple, but it works from PPHLUR (@phlur) shot by Luke Wooden (@lukewooden). I think these types of shots are the ones that sell the most. The idea is clearly communicated through color and light, and it pairs perfectly with the product. (I might just remove the green cast from the white caps though.)
MERIT sunscreen: Natural light and unretouched minimalism
Beautiful shot from MERIT (@merit) shot by Dichen Chen (@dichen_chen) using the deconstruction theme. The natural light and no-retouch look here is trendy, but more importantly, it fits Merit Beauty's concept overall and looks on brand. The approach aligns perfectly with their anti-trend, minimalist beauty philosophy, especially for "The Uniform" sunscreen launch where authenticity matters more than polish.
Toouch Scent: Chaotic composition meets quiet, harmonious light
This is a nice one from Toouch Scent (@toouch.scent) shot by Emily Kim! If I had to take inspiration from my everyday life, this would be it. Composition is central but chaotic: lots of leading lines going in different directions, but also in circles. Lots of different textures and senses involved. But the color and the quiet light harmonize the photo and make it feel so calm. Strong creative game for Toouch's niche fragrance photography.
Chanel J12: Gradient lighting and underwater bubble dynamics
Beautiful detail shot from Chanel (@chanelofficial) by Sølve Sundsbø (@solvesundsbostudio)! The chaotic rhythm of bubbles and watch details are gracefully lit by a subtle gradient through a diffuser. That little transition where the highlight turns into shadow on the top left of the watch? That's the perfect detail that makes this image work. Without it, the whole thing would fall flat.
Juliette Has a Gun's Banana Rush: Symmetrical styling with tropical props
I definitely smell sweet bananas from the screen from Juliette Has a Gun (@juliettehasagun). Great execution! But what are those flowers? They look too perfect compared to the yellow ripe bananas. The frangipani notes in Juliette Has a Gun's Banana Rush might explain the floral choice, but the texture mismatch bothers me. Real banana skin versus what reads as artificial blooms.
About the Author
Elina is a Ukrainian-Canadian commercial photographer based in Vancouver, British Columbia.
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