Tom Ford fragrance photography: Warm amber tones and ingredient styling
This reads as a personal project more than brand work from Tom Ford Beauty (@tomfordbeauty). The warm amber palette and ingredient styling communicate the fragrance notes well enough, but it doesn't align with Tom Ford's actual visual language, which is cooler, more controlled, and far more minimal. The series leans into moody and textural in a way that feels like the photographer's own aesthetic rather than the brand's.
The bigger issue is the repetition. Coconut and vanilla beans appear across multiple frames without the composition or perspective changing meaningfully enough to justify it. By the third or fourth shot covering the same ground, the series loses momentum rather than building it.
For brand use, a carousel like this would need a clearer editorial logic. Each frame should advance the story, not revisit it. Here the variety isn't quite there, and neither is the brand alignment.
MAC Cosmetics moon landing campaign: concept to execution in seven days
Absolutely love the idea here from M·A·C Cosmetics Perú Market (@maccosmeticspe). It was also posted fast after the actual moon landing, so the whole shoot from idea to release took just seven days. So fast.
YSL Beauty MYSLF: Strong mineral aesthetic with liquid rendering issues
Beautiful photos from YSL Beauty (@yslbeauty). But something is off with the liquid in the bottle. It looks incomplete even though the catalog shot looks fine. The YSL Beauty MYSLF work with Austin Butler has that mineral, intensely musky aesthetic they're going for, but the liquid rendering needs a technical pass. When you're shooting luxury fragrance photography, incomplete fills read as production errors, not intentional design choices.
NYX Cosmetics: Unretouched beauty with saturated color punch
NYX (@nyxcosmetics) product photography shot by Brooke Nipar (@brookenipar) matches their "On the Bright Side" commitment: no retouching, visible tattoos, real skin texture, and those punchy saturated colors they're known for. It's refreshing to see a brand actually follow through on their positioning instead of just talking about it.
Dolce&Gabbana Beauty: From fresh flat lays to muted editorial tones
The first photo from Dolce&Gabbana Beauty (@dolcegabbana_beauty) is a simple summer flat lay showing ingredients and texture. The lighting is straightforward, and there's minimal retouching. It reads like an easy lifestyle ingredient shot without visual overload. But the next two images shift completely: the light and editing go more trendy and muted, keeping the product clear and centered with none of that playfulness from the opener.
About the Author
Elina is a Ukrainian-Canadian commercial photographer based in Vancouver, British Columbia.
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