Tatcha skincare: Soft light and thoughtful Japanese minimalism
Unbelievably beautiful lifestyle photos from Tatcha (@tatcha). The light and muted color palette communicates slow rituals in skincare, exactly what Tatcha's Japanese-inspired approach is built on. Composition is very balanced and fits the concept. I'd also like to acknowledge the minimalistic retouching in the sense that you can differentiate that these are real photos, not AI.
SALT & STONE body wash: Explosive dynamics and clever visual hooks
A fun and explosive shot from Salt & Stone (@saltandstone)'s newly launched Lily & Yuzu body wash. Love the drama and how they played with "hooked on Lily & Yuzu" using actual rope. Clever visual storytelling that fits the brand's approach to body care photography.
Chanel Les Exclusifs: Canvas texture backgrounds for fragrance ingredients
Very interesting ingredient shots from Chanel (@chanel.beauty)'s Les Exclusifs de Chanel line. In particular, I loved the background they used. Instead of a traditional seamless white background, they picked a very subtle canvas texture, evenly lit. It's a perfect example of luxury fragrance photography moving away from clinical looks to show people something real and make the image more quiet and dimensional.
Rare Beauty's Rare Beginnings fragrance: Soft light and warm tones
Absolutely stunning images from Rare Beauty (@rarebeauty)'s new Rare Beginnings fragrance by Hans Neumann (@hansneumann) featuring Selena Gomez (@selenagomez). I love the colors and light, so soft and warm that I can feel the sweet and fruity scent through the screen. Great photos!
O'BAYS cosmetics: Tactile texture work and vibrant swatches
Nice commercial shots from O'BAYS (@obays.cosmetics). The close-up texture is my favorite, so tactile! I'd just work more on making sure the packaging looks consistent in terms of light and color, and clean up those stick reflections to be more uniform. Right now they create distracting patterns that compete with the already rich pattern of the swatches. Otherwise, great shots!
About the Author
Elina is a Ukrainian-Canadian commercial photographer based in Vancouver, British Columbia.
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