/post/chanel-shiseido-watier-revlon-and-rabanne-five-fragrance-and-beauty-campaigns-showing-smart-lighting-choices

Chanel, Shiseido, Watier, Revlon, and Rabanne: Five fragrance and beauty campaigns showing smart lighting choices.

Classic fragrance and beauty campaigns showing smart lighting choices and intentional composition, from Chanel's heritage approach to Rabanne's metallic restraint.

Chanel, Shiseido, Watier, Revlon, and Rabanne: Five fragrance and beauty campaigns showing smart lighting choices
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Chanel N°5: Editorial fragrance photography with heritage appeal

Love this campaign from Chanel (@chanelofficial) shot by Karim Sadli (@karimsadli)! Interesting choice that they decided to keep plastic straw on the second shot. [Category: Fragrance] [Surface: Glass] [Lighting: Studio] [Style: Minimalist] [Mood: Luxurious] [Palette: Neutral]

Shiseido campaign: Minimalist backlighting and asymmetric composition

Beautiful campaign work from Shiseido (@shiseido) shot by Koichiro Doi (@koichirodoi), right on brand. The composition of the main image is minimalistic and asymmetric, which again fits Shiseido perfectly. It's fun to see simple backlit photos popping up more and more. I use this technique a lot for beauty product work too.

Watier Cosmétiques: Soft, airy light for spring skincare

What a great spring shot from Watier Cosmétiques (@watierofficial) by Maxyme G. Delisle (@maxymegd)! Very soft and airy light, just like the caption says "softest, most luminous duo." Most likely they used an octabox or diffusion on the right side to light the scene, plus fill light and a background light.

Revlon PhotoReady lip serum: Fresh lighting and dynamic angles

I like how they played with the composition here from Revlon (@revlon). Also fun to watch Revlon finally starting to use trendy light setups! [Category: Cosmetics] [Surface: Glass, Plastic] [Lighting: Studio] [Style: Commercial] [Mood: Fresh] [Palette: Neutral]

Rabanne Million Gold: Restrained metallics and intentional color control

I love the restrained light on these photos from Rabanne (@rabanne) by Anatolik Belikov Studio (@anatolikbelikov_studio). Clean, beautiful colors where every single detail is intentional and enhanced. Rabanne's Million Gold work shows excellent control. The metallic elements are handled without going overboard, and the gold tones stay true to the bottle's signature aesthetic. [Category: Fragrance] [Surface: Glass] [Lighting: Dramatic] [Style: Sophisticated] [Mood: Luxurious] [Palette: Warm Tones]

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Elina is a Ukrainian-Canadian commercial photographer based in Vancouver, British Columbia.

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About the Author
Elina Kustlyvy

Elina is a Canadian-Ukrainian commercial photographer based in Vancouver, British Columbia.

Photographers: If I've featured your work and you'd like a credit or to be tagged, DM me your details. I'm happy to update and showcase your name.