Tom Ford Beauty: Underwater fragrance photography with botanical elements
Absolutely stunning water shot from Tom Ford Beauty (@tomfordbeauty) with the new Tom Ford eau de parfum. The swirl with passionfruit seeds looks so effortless and fun, which totally fits the playful theme. The only thing is I would retouch the glass on the bottle in that photo. Dragonfruit shot is great. [Category: Fragrance] [Surface: Glass] [Lighting: Bright] [Style: Commercial] [Mood: Fresh] [Palette: Vibrant]
Guerlain fragrance photography: Dramatic black backgrounds and theatrical styling
I've been obsessing over this Guerlain (@guerlain) work shot by Florian Joye (@joyeflorian). The pure black background is such a smart choice. It's on trend right now, but more importantly, it adds this richness and drama that a white backdrop just couldn't deliver. The negative space makes each bottle feel more mysterious and premium. [Category: Fragrance] [Surface: Glass] [Lighting: Dramatic] [Style: Editorial] [Mood: Luxurious] [Palette: Vibrant]
What really gets me is how it reads almost like a theme. Each Guerlain piece feels like it's wearing its own fascinator, like guests at some fancy ball. It's theatrical without being over the top, and that restraint is what makes it work. The black doesn't just complement the product, it transforms the whole mood into something more luxurious and event-like.
Guerlain's known for their ornate packaging design, and these limited edition exceptional plates were designed by Turkish jeweler Begüm Khan (@begumkhan). This photographic approach lets those intricate details breathe instead of competing with a busy background. Simple execution, but the impact is there.
Oribe haircare: Quiet luxury with intentional imperfection
Another great shot from Oribe (@oribe) by Eluvier Acosta (@eluvieracosta) leaning into quiet luxury, but with little imperfections that say "actually usable." Beautiful colors and light. I love that highlight with a darker reflection on the conditioner. Every product stands out on its own without taking away from the others. Well, except the bottom bottle. I can't tell what it is. The only thing I'd change: bring back the contours of some products on the right side where they get lost in the background. [Category: Cosmetics] [Surface: Plastic] [Lighting: Soft] [Style: Clean] [Mood: Sophisticated] [Palette: Cool Tones]
Philosophy Fresh Cream: Strong concept with unfinished product retouching
While the concept, styling, light, and colors are great from Philosophy (@lovephilosophy), I feel like the product itself is lacking polish. Philosophy typically uses more refined retouching in their images, which is why this one caught my eye. A bit more work on the product would bring these photos up to the level the rest of the execution deserves. [Category: Fragrance] [Surface: Glass] [Lighting: Soft] [Style: Clean] [Mood: Fresh] [Palette: Pastels]
Burberry fragrance: Botanical backgrounds with pristine technical execution
Yeah, that's what I'm talking about from Burberry (@burberry) shot by Cameron Bensley (@cameron.bensleyy)! Even though I wasn't the biggest fan of some of their recent photos, these ones are definitely a level up. Absolutely beautiful work and still feeling accessible. Very strong brand elements present in the background. Technically very cleanly executed with details clearly visible where they need to be, materials are clean and clear as well. Even though the idea isn't new, the execution is on point and greatly serves the goal. [Category: Fragrance] [Surface: Glass] [Lighting: Studio] [Style: Editorial] [Mood: Sophisticated] [Palette: Warm Tones]
About the Author
Elina is a Ukrainian-Canadian commercial photographer based in Vancouver, British Columbia.
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