Kylie Cosmetics gift sets
Editorial tower, clean product shots
The first photo is the seller for me. White gift boxes stacked like a tower, red ribbon everywhere, red floor. You see the perfumes and what is inside the boxes without opening anything. Editorial and festive in one frame, and it makes you want the whole set. The product photos from Kylie Cosmetics (@kyliecosmetics) do a different job. The bottles look photographed for real, then placed on a clean backdrop, and that is perfect for a box. You see the product as it is, shapes and shades clear. Mood first, then the product. Both done right.